Pure Health Systems Supports Whole Food Mission
To enhance and enrich the quality of life of millions of people
worldwide by providing the education, products, and services necessary
to create true health and well-being - physically, mentally and
STATEMENTS OF BELIEF:
EVERY PERSON HAS EQUAL DIGNITY AND VALUE
We believe that every man, woman and child is created in the
image of God, and therefore has equal value, worth and inner potential.
Thus, each is worthy of the utmost respect and consideration.
Every customer, every distributor, every employee has equal value,
and must be treated accordingly.
PEOPLE ARE MORE IMPORTANT THAN PROFITS
Whole Food has chosen to adhere not only to all laws of the land,
but to a higher standard - a standard of business ethics that
simply states "People are more important than profits."
By applying every business decision we consider making against
this standard, we are guided to making long term decisions that
reflect our total commitment to our people first philosophy.
ONE'S WORK MUST BE REWARDING
We believe that most people desire the following results from
their work: meaning, personal freedom, reward, recognition, hope
and the fulfillment of their personal dreams. We believe that
compensation comes not only in monetary measures, but through
the satisfaction of being involved in the enrichment of the lives
of many other people - empowering them to take control of their
OUR DISTRIBUTORS ARE OUT PARTNERS
We believe that our distributors are our partners. We see no
"us and them", but "we" that make up our mission.
Without each other this endeavor cannot survive, so therefore
it is obvious that we are not separate groups, but part of a whole
and complete team destined to accomplish a mission.
THE LAW OF COMPENSATION IS TRUE - YOU WILL REAP WHAT YOU SOW
We believe that by investing our time, effort and money into
helping others, we are led to our own fulfillment. We believe
in the Law of Compensation - every gift of time, money, energy
or efforts will return benefit to you in the long run. The return
may not come directly, but it will come, in greater measure. Sow
seeds of evil and you'll reap great evil - sow seeds of good and
you'll reap great good.
WE WILL DO EVERYTHING HUMANLY POSSIBLE TO KEEP OUR COMMITMENTS
We value our word, and will not make a mockery of it. When we
make a firm commitment we will do all that is humanly possible
to ensure its fulfillment. Because of this pledge we will not
enter into commitments lightly, but rather will do so with the
full knowledge that failing to fulfill the commitment will be
in direct conflict with this statement of belief. If circumstances
make it impossible to keep a commitment, we will immediately notify
the affected people, and give them an honest explanation of why.
WE ARE ALL FALLIBLE
We believe that as human beings we are all fallible. Companies
don't make decisions - people within companies make decisions.
Some decisions we may make, in retrospect, may not always be the
very best possible. However, we pledge to ensure that we will
honestly use all the known facts to make decisions of integrity,
and to be accountable to amending such decisions if time proves
them to be wrong. We also understand that our customers and distributors
are fallible, and we have chosen to adopt the philosophy of "When
in doubt, the Customer/Distributor wins out." We ask not
for your perfection, and not for you to expect perfection from
us, but rather, that we join forces in the mission, forgiving
one another for any errors along the way.
WE WILL SHARE THE TRUTH WITH YOU - GOOD OR BAD
If things are going great - we'll tell you. If we're experiencing
problems, we'll tell you. You may not always want to know the
truth, but the truth is always the best answer. By always sharing
with you honestly, you won't need to spend any mental time or
energy wondering what's "really" going on. We pledge
our transparency to you - to let you see who and what we are as
WE WILL NOT SACRIFICE THE FUTURE FOR SHORT TERM GAIN
We believe we are building an organization that will endure the
tests of time, and last as far as we can see into the future.
We will not sacrifice the future for short term gain. Decisions
that could have any adverse impact on the company's longevity
will not be entertained regardless of the potential short term
QUALITY IS A PRIME VALUE
We believe that one of the most important values we can pass
on is the quality of our products. We pledge to offer only truly
significant products that are genuinely necessary for the well
being of the individual. Furthermore, we pledge to make them available
at the lowest possible price we can, not at some arbitrarily inflated
price simply because "the market can bear it."
ACCOMPLISHMENT OF OUR MISSION WILL ENABLE GREATER PERSONAL
We believe that once an individual is on the road to physical
and financial health, they will have created an environment where
they will naturally begin asking the questions and seeking the
answers that lead to the genuine freedom that comes from true
mental and spiritual growth.
OUR MISSION IS THAT WE'LL SUCCEED
We believe that our mission is great and necessary - that it
must be done and we have been called to do it. Due to its scope,
we require a strong financial base to support it. Therefore, we
believe in following business practices that are profitable as
well as prudent. By following the precepts of this document, it
is inevitable that we will succeed financially for decades to
Whole Food Nutritional Product